The Process

  • Sustainable Sourcing

    Our process begins with Lutindzi, a fibrous grass sustainably harvested by women in the mountains of eSwatini. We buy the grass directly from them, supporting fair trade and local livelihoods.

  • Eco-Friendly Dyeing:

    The raw grass is taken to our Malkerns workshop, where it is dyed by a team of colour specialists using environmentally friendly German dyes.

  • Distributed Weaving

    The dyed grass is bundled and delivered to one of our 13 weaving groups, along with specific orders. Women artisans work from home, using traditional techniques passed down through generations.

  • Empowering Women & Communities

    Home-based weaving allows women to support their families while preserving cultural knowledge. Many teach younger generations as they work, strengthening community ties.

  • Craftsmanship & Innovation

    Our artisans continually take on new shapes, patterns, and designs—mastering complex skills like plaiting and the Lavumisa technique—making Gone Rural a pioneer in craft innovation.

  • Finishing & Global Distribution

    Once complete, the production team collects the finished products for packaging, labelling, and set-making at our workshop. The final pieces are then shipped to customers around the world.