In 2007 Natasha Tillie established Gone Rural UK as a means to bring the Gone Rural collection to Britain. Natasha was first introduced to Gone Rural when she purchased a set of placemats from the Gone Rural store in Swazi, filled with pleasure in knowing her purchase was not only a beautiful gift, but that the transaction offered prosperity to the talented artisans who produced it. During this initial trip, Natasha came to assist at Gone Rural and experienced first hand her joy was shared by the rural women producing them. Today, each purchase offers that same gift of empowerment; stability to all 750 women Gone Rural works with.

At the start of 2011 Gone Rural was launched in John Lewis, Britain’s leading homeware supplier. Via our retail partners & online, British homes are now being filled with the sweet smell of the lutindiz grass, direct from the mountains & fields of Eswatini. We remain eagerly committed to offering further choice & accessibility online, born of the continuing opportunities we’re able to offer our talented weavers.


Gone Rural Eswatini

Gone Rural was born to empower women in Eswatini most remote areas. Our founder, Jenny Thorne, began small income-generation projects in the 1970s with rural women across the country.